follow the fog.
Boudin Bakery is an iconic San Francisco brand that has been in business for over a hundred and sixty years. The secret ingredient was first accredited to the unique climate of the bay area by the company’s original founders in the Boudin family. The selling point of “sourdough this good can’t be baked anywhere else” has spawned arguments on its validity. Scientists backed the claims by naming the unique bacteria after the foggy city. As Boudin Bakery expands into broader markets it becomes imperative to advertise.